Tech is cool and people should feel it.

I started filmmaking at 14 years old, at the time I couldn’t legally open a company. But I always loved technology.

I learned basics of python at 9, grew up watching the apple keynotes, dreaming that one day I could reproduce - on screen - that excitation when you see a new product, a new feature announcement.

That emotion that you feel behind a video of the unveiling of the work of thousands of engineers that took years to build it.

I want to bring this ability to impact people behind a screen, at a startup scale.

Because great work should be seen.

I met hundreds of founders between my 16 and my 18. They always have a story to share.

But at 18, I had a stroke (due to a heart anomaly - now fully resolved).

Facing death made me realize that I should - as Virgil Abloh once said - make the reality that I see in my head.

So I dropped out of college at 18.

The art of mutating the founder’s vision into an engaging video as a double virtue.

(1) It helps the founder to recruit talents, get investors attention and, obviously, sell his product.

But (2) It also create a network effect. If people are so feared about technology it may be because of a misaligned interest between traditional media and founders.

Medias need to sell fear to survive. Founders need to innovate to survive, so they can’t fight against someone who spread fear 24/24.

It’s time to stop this. We can now fight. Networks effects had never been so easy to reach. We can show to everyone that technology is aligned with a better life of humans. It is still not too late for the cavern myth of plato to be true.

Art may be the solution to reestablish the communication.

Sasha.